The Rise and Fall of the ‘IBM Way’
Deborah Cohen at The Atlantic: IBM has a history of more than a century of innovation.
The company was the Watson family business for 60 years, and offered lifetime employment, though it’s recently been sued for age discrimination.
The System/360 mainframe, announced in 1964, was one of the greater products of the 20th Century, as important as the Model T. The System/360 introduced computing architecture that ran across a line of computers—some bigger and more powerful, and others smaller, meaning users could re-use their software between different models in a line.
The company’s technological accomplishments are still recognizable as the forerunners of the digital era, yet its culture of social responsibility—a focus on employees rather than shareholders, restraint in executive compensation, and investment in anti-poverty programs—proved a dead end. A mashup of progressivism and paternalism, communalism and cutthroat competition, the once ballyhooed “IBM Way” was, for better and worse, inextricably intertwined with the family at the top.