I think maybe video has taken off and text is declining simply because TikTok and YouTube make it easy to share revenue with creators, whereas opportunities for independent writers are harder to find and harder to use. (There’s Substack and … well, Substack. And also Substack.)
If Facebook instituted revenue sharing, I could make a significant revenue stream off this—my random thoughts, memes I find elsewhere, photos I take while walking the dog. It wouldn’t replace other work, but it would be a nice supplement.
Does that sound nuts to you? Ask Mark Zuckerberg. He’s a billionaire now because of the time and effort that I, and hundreds of millions of other people, have put into Facebook.