This year's iPhone announcement is the least consequential iPhone announcement ever (and that's OK)
Pundits like to say that every Presidential election is the most consequential election in our lifetime. I recall a panel of historians discussing what the least consequential election of our lifetime was.
The consensus was rapid and unanimous: The 1996 election. Clinton was a good, but not great President. Bob Dole probably would have been a good, but not great President. The 90s would have proceeded exactly as it did.
This year’s iPhone announcement is the least consequential iPhone announcement ever. The 14 line was a good phone. This year’s phones are an upgrade. Better camera, lighter weight, improved battery life, and so on.
I have no plans to upgrade my aging ancient XS for a year, but if I need to, I’ll get an iPhone 15 Pro Max and I expect I’ll be happy with it.